MTV Live Brief Assignment - HIV Staying Alive Campaign: 'Ever experienced a small prick?'

MTV/Staying Alive HIV Campaign

A brief explanation of our concept ...

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                                            http://www.youtube.com/watch?v=qyNnHjUn79M

Doctor's Surgery/Medical Centre Pick-Up Cards

- Handed out in the surgeries to encourage young people to get tested right there and then, stressing that the result only takes 5 minutes.